SaaS Marketing Pilot · Pre-Launch
Your product is built. Now find out who will actually buy it.
A 90-day pilot for SaaS teams with a finished product or working demo that hasn't gone to market yet, including teams with no leads, prospects or users.
The Problem
Where pre-launch teams get stuck
Buyers don’t get it yet
They see the demo, but can’t say why it matters to them.
Nobody to launch to
No list, no users, and no idea which channels your buyers use.
A launch into silence
The budget is spent before you learn what buyers care about.
No Leads or Users Yet?
Most pre-launch products start with no audience, and this pilot is built for exactly that. We find where your buyers already talk about the problem, build a list of likely buyers, and open conversations through warm introductions.
In 90 days, you will realistically have real conversations with likely buyers and a few early partners. It will not be high volume. We say that upfront.
THE PILOT
DAYS 1 - 30
Find Your Buyer
We work alongside your team to identify where your buyers already discuss this problem and arrange conversations with likely buyers. We then refine your message, select your two focus channels, and set up your launch page so it can be found in search.
By Day 30 : Positioning brief, first-buyer list, channel and content plan, and a launch page ready to be found and tracked.
DAYS 31 - 60
Test Your Message
We work alongside your team to build your audience on the right channels and publish your first articles on questions your buyers search for. We test one route with real prospects and provide sales material, including an ROI estimate based on the prospect’s own numbers.
By Day 60 : A tested message, early results, a group of founding supporters, and a launch recommendation.
DAYS 61 - 90
Launch and Learn
We work alongside your team to launch first to the people who showed real interest, then widen the launch through the route that worked. You see results by audience and source, not one blended number.
By Day 90 : Results report, a launch playbook your team can run, and a plan for the next 90 days.
You decide at Day 30 and Day 60 whether to continue, adjust or stop.
Every company is different, so timelines and results will vary with your circumstances and market conditions.
HOW IT WORKS WITH US
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Marketing Business Partner
We learn your product in depth and plan your marketing around your goals.
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Weekly Meetings
We go through progress and agree the next steps.
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You Stay in Control
You choose each next step. No auto-renewal, and you keep your accounts and data.
Questions
What do you need from us?
About 30 minutes a week for a working session, plus access to your product and whatever you already know about your buyers. We lead the research, strategy and reporting, and work alongside your team on outreach and content.
1
What happens after 90 days?
You’ll have a results report, a launch playbook your team can run, and a plan for the next 90 days. You can continue with us, run it yourselves, or pause.
2
What does it cost?
The cost depends on your stage and goals, so every pilot is scoped individually. After a free 30-minute consultation, you get a clear proposal before you commit to anything.
3
Do we need an audience or customers first?
No. This pilot is built for teams with no leads, prospects or users yet. We start by finding and speaking with your first likely buyers.
4
Not sure if your product is ready for this?
Book a free 30-minute consultation. We'll look at where you are today and tell you honestly whether the Pre-Launch pilot fits.